Midnight.Shopping
The proof standard.
A front is evaluated on demand, delivery, economics and operating load. “Live” is reserved for an offer that can actually be bought and fulfilled—not a reachable URL.
Choose
A front must clear four questions
Real buyer
A defined audience with evidence of existing demand.
Deliverable promise
A supply or service path that can meet the advertised result.
Contribution room
Price less landed cost, payment, returns and acquisition must remain positive.
Bounded operations
A realistic support and fulfillment load for the current team.
Prove
One controlled transaction before acquisition
Pre-purchase
Catalog, claims, legal identity, consent, pricing and availability match reality.
Transaction
Payment, receipt, intake and cancellation/refund work and can be read back.
Delivery
The exact product or service arrives within the promise and support is reachable.
Scale or stop
Budget follows verified unit economics
A passed delivery test earns a small acquisition experiment, not an unlimited campaign. Scale only when tracked contribution margin survives the real cost of acquisition; hold or retire the front when it does not.