Why a portfolio

The stores are unrelated

Festival gear, done-for-you store builds, a unit-price app, an event directory. They share no audience, so a shared consumer brand would transfer no trust and only add confusion. Each store is better off standing alone.

A neutral studio keeps them clean

Customers deal with the store in front of them, never the studio. That keeps each store honest to its own audience, and keeps a stumble in one from touching another.

It keeps the studio free

A neutral operator can add a line or retire one whenever the numbers say so, without brand damage. That is what lets the portfolio grow stronger by pruning its weakest members. The decision rules are on the playbook page.